GQ, Nautica and Oceana celebrate World’s Oceans Day in Hollywood. The CEO of Oceana, Andy Sharpless speaking in front of the attendees for celebrating World’s Oceans Day. The event was held at the Sunset Tower Hotel in West Hollywood, Ca. Read the full post on LadyLUX about the Oceana, GQ & Nautica event.

While most people know Skechers for their casual shoes and Shape-ups, what you probably didn’t know is that they recently launched several new styles inspired by the trends seen on the spring/summer runways. Suzi G reports on the spring/summer 2010 shoe trends from the Skechers flagship store in Manhattan Beach, CA. View the full Skechers Blog Post.

Suzi G. from Beso.com, shows us the hottest shoe trends for spring 2010 while at Antonia Shoe Boutique in Newport Beach.
What you take from winter into spring, the paint splatter jean, and how jeans going softer, plus the Denim Jean Shorts on Beso from Joie jeans
During the day, and wear into night, pair with wedge & cute peasant top. Part of the spring and summer denim trends is to take what you have in winter. View the full video about spring denim trends on the beso.com/blog. Also see the video on the DenimBlog about Spring 2010 Denim trends.

From DenimDebutante: “This video makes me want to find Santa Clarita, California and live there ASAP. GUESS has released this fun behind the scenes video of their latest campaign, and I thought that you might want to check it out!”
http://www.denimdebutante.com/2010/04/behind-scenes-guess-springsummer-2010.html

Suzi G reporting on the hottest shoe trends for spring 2010 while at Antonia Shoe Boutique in Newport Beach. One of the new trends for spring is the platform. We love 7 For All Mankind’s chic yet comfortable Taffy Huarachi Sandal with a woven platform and wooden heel. The wedge is back and is another hot new trend for spring, along with the cut-out sandal. L.A.M.B. makes a great Moroccan-inspired gladiator flat, perfect for your spring wardrobe. View all 2010 Spring Shoes Trends on Beso.com.

From the Eliza blog:
“Brooke White (former ELIZA cover girl and American Idol Alum) and ELIZA’s founder and editor, Summer Bellessa, joined forces to create this stop motion video (done by Angela Kohler, of course).
Directed by Angela Kohler and Ithyle Griffiths
Makeup: Rachel Rose DeSimone
Hair: Nikki Providence
Stylists: Sarah and Sunshine”
http://elizamagazine.com/blog/?p=3442

From ThinkThruFashion.com is Sydne’s post on the new QVC collection from Rachel Zoe: “Since I’m going to be spending my entire weekend styling, I thought it was perfectly fitting to share this FabTV sneak peak of uber stylist, Rachel Zoe’s, new QVC line. Most pieces are extremely wearable, everything is under $200 and I love that she says there’s “no need for real fur.” The collection launches March 22.”

Great video showing off some NYC love.
Adidas Originals – “The Street Where Originality Lives”
Featuring David Beckham, Jeremy Scott, Snoop Dogg, Ciara, DJ Neil Armstrong and other cool folks.
“Welcome to the street where originality lives; the adidas Originals neighborhood. This is where athletes, musicians, skaters, artists, entertainers and more all come together to show their colors, their style and their originality.”
www.adidas.com/originals/us/

Great video tutorial on the PurpleBlab blog. PURPLE LAB’S GUIDE TO A SMOLDERING EYE
“We have officially started a series of how-to videos. And this is our guide to the smokiest, sexiest, Tom Ford-worthy smoldering eye. Smokey, hot and haute, it will get you noticed where ever you go! Sexy, dramatic makeup at its best.
All you need is one product… Purple Lab’s Lashionista Modelista, a peptide protein-packed, conditioning liquid eye liner (with felt tip applicator) and tubing mascara in the shade After Dark (with diamond dust).”

Red Carpet Report: Oscars 2010- Red carpet trends from this year’s Academy Awards, and pictures of stars who got it wrong.

“Green-eyed beauty Sara Paxton has been a muse of mine for a few years now, I’ve glammed her for “The Last House on the Left” premiere and countless photoshoots. I’m very excited about Spring and wanted to give you a little sneak peak on what will be very strong this Spring, making a statement with your eyes and lips and definitely implementing color. If green isn’t your color of choice try beautiful shades of blue or in Sara’s case, lilacs, lavenders and pinks.” View: full blog post.
Stunning, gorgeous and beautiful without looking overly ‘done up‘.

Just saw this posted on MyItThings.com fashion videos from smaller designers are so underplayed that it is very refreshing to see & experience new video creations.
“I’m extremely excited about the new movement of fashion designers experimenting with online video and short films. Reem Acra released this piece of moving art with her Fall 2010 collection; and it’s weird, sensual and beautiful – all at the same time…”
View Full post: It Film: “Do You Love Me?” by Reem Acra.

G-Star Raw is the brand to watch within the next 10 years in the US. They are already dominating in Europe and Japan. Now they are going after the big denim brands in the US and I absolutely think they will dominate the market place. The difference is that they care the customer, their suppliers and everyone that is involved along the way.
G-STAR RAW

Take a peek at the making of Beach Bunny 2010 Campaign with celeb photographer Yu Tsai and the beautiful models behind their amazing swimsuits.
About Beach Bunny: Signature Brazilian cuts with ruched detail and tops that range from triangles and bandeaus to halters and under wires guarantee an ultimate and sexy fit that is sure to stop traffic. Keeping in mind that all women are not exactly alike, tops and bottoms. View the entire 2010 beach bunny swimwear collection at apparel addiction.

The new 2010 Frankie B lookbook was posted on Denimology. Love the new styles!
Shop for the latest frankie b styles at Shop LA www.shoplaonline.com/categories/Frankie-B/ & Frankie B Jeans from Apparel Addiction

Yumi Kim was happy to be one of the sponsors for the second season of the Best Friends Forever tv show produced in part with Myspace. You can watch all the episodes on either Myspace.com/BFF or BFF.tv “Amanda and Dawn are the first to give a go at winning prizes and proving they are BFFs in the second season of BFF, Myspace Video’s game show!”

Charlotte Russe’s Fall Fashion video with looks styled by Gossip Girl stylist and Charlotte Russe consultant, Eric Daman. Check out the hottest trends for Fall and Back to School. Featuring “She Loves Everybody” by Chester French (C) 2009 Star Trak / Interscope.
Their Site: http://www.charlotterusse.com/ & http://twitter.com/CharlotteRusse

“Lots of great pro tips & techniques and a makeup lesson on how to create a subtle, sheer, easy-to-create look for spring and summer using new Trish McEvoy makeup and tools. Makeup lesson by Kimberly at the Trish McEvoy counter at Saks in San Francisco. More details on the blog post. The-coveted.com/Trish-McEvoy

May 6, 2009 – Dana-Maxx Event at Greenhouse. There was a fashion event at Greenhouse put together by Dana-Maxx.com. Sponsors included Dior, Decleor, P.I.N.K. Vodka, Tasti D Lite, and Gettinghired.com. Also, VH1′s Red Carpet Host, Janell Snowden, hosted the event. There is also a photoset on Flickr herewith all the photos.

“Samantha Ettus interviews fashion designer Richie Rich
Richie Rich joined The Ice Capades at age 18 and has captured the spotlight ever since. He went from the ice to the nightclubs and became known as a leading “club kid”. While many others turned to drugs, Richie saw the club world as a launching pad to bigger dreams. He became a recording artist and one half of the renowned design team behind flashy fashion label Heatherette. Richie has styled a bevy of celebrity friends from Paris Hilton to Gwen Stefani and appears frequently on TV on shows such as America’s Next Top Model and Project Runway. He is now launching a highly anticipated solo fashion line, another with Pamela Anderson, and his own line of nail polish. Richie has weaved his unique personal brand into endless opportunities and that is why I’m Obsessed with Richie Rich.”